Consumer behaviour

Consumer behaviour
Consumer behaviour

GfK Consumer Tracking provides a unique insight into the behavior of shoppers. Based on actual purchase behavior of shoppers GfK Consumer Tracking is key to a deeper understanding of what drives shopper behavior.

Consumer Tracking:

  • Identify and quantify the potential of your brand
  • Visualise in what chains your brand over- or underperforms
  • Identify drivers and barriers for your brand 
  • Identifies where your lost sales are going
  • Describes what other brands your shoppers are buying
  • Analyse the target group who actually buys your brand
  • Visualise where the shoppers make the decision of choice of brand

And help you with your problem through the following process ...

Consumer behaviour

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Contact Consumer Tracking

Claus Lassen Claus Lassen
+45 3832 2129

Contact Custom Research

Line Strecker ChristensenSenior Research Exec. Line Strecker Christensen
+45 3832 2138

Contact Custom Research

Eva RolandResearch Executive Eva Roland
+45 3832 2061